‘The Art of Weddings by Radisson Hotels’ is a thoughtfully curated concept that is a perfect blend of timeless traditions and bespoke experiences
BY SHUJATH ALI
Indian weddings are a magnificent confluence of traditions, emotions and celebrations that symbolise the union of two families. Over time, they have transformed into immersive, highly personalised experiences, with every detail carefully crafted to reflect the couple’s journey.Responding to this evolution, Radisson Hotel Group (RHG) introduced ‘The Art of Weddings by Radisson Hotels’ – a concept that blends cultural richness with modern elegance.
A Grand Unveiling in Goa
The official launch of ‘The Art of Weddings by Radisson Hotels’ was marked by an exclusive event in Goa, attended by RHG’s leadership, key industry partners and hospitality visionaries.
The evening was a grand spectacle, showcasing a fresh approach to weddings – one that seamlessly integrates traditional rituals with contemporary style.
A highlight of the gala event was an exquisite fashion show bringing to life the essence of opulence and modern sophistication that defines Radisson’s wide array of wedding offerings.
The Pillars of ‘The Art of Weddings’
At the heart of this initiative are four core pillars that define the essence of Radisson’s wedding experiences:
• Seamless celebrations: A stress-free and intuitive planning process to assist couples in every step of their journey.
• Heartfelt hosting: A commitment to warm hospitality, ensuring that every guest feels valued and cherished.
• Timeless traditions: Thoughtfully curated experiences that honour India’s diverse cultural heritage, blending age-old customs with modern preferences.
• Elevated experiences: Bespoke décor, exquisite gourmet dining and immersive rituals designed to create unforgettable memories.
Personalisation at Its Best
With an expansive network of expert partners and a portfolio that spans serene retreats to vibrant urban hotels, RHG offers wedding experiences tailored to each couple’s vision.
Collaborations with skilled planners allow for deep personalisation –whether it’s regional welcome kits, traditional ceremonies or family-inspired cuisine.
A Contemporary Vision
“At Radisson Hotel Group, we understand that weddings are more than just ceremonies; they are deeply personal journeys that bring families together to celebrate love, traditions, and new beginnings. With ‘The Art of Weddings by Radisson Hotels,’ we are redefining wedding celebrations by offering bespoke experiences that honour cultural heritage while embracing modern elegance,” said Nikhil Sharma, Managing Director & COO, South Asia, Radisson Hotel Group.
From intimate ceremonies in luxurious resorts to grand celebrations in bustling cities, RHG’s diverse portfolio of hotels across Tier 1 to Tier 5 cities ensures that every couple finds a setting that resonates with their story. Rooted in traditions yet tailored for today’s couples, RHG remains committed to seamless, heartfelt and value-driven celebrations that leave a lasting impression.
“Guided by our brand promise, ‘Every Moment Matters,’ we take pride in curating unforgettable experiences that blend timeless traditions with contemporary sophistication,” explained Nikhil Sharma.
‘The Art of Weddings by Radisson Hotels’ offers a flexible framework that allows for localisation and customisation. This ensures that every wedding reflects the cultural nuances and personal tastes of every couple.
With a focus on creating memorable moments, RHG is setting a new benchmark in the wedding industry. By combining its extensive reach and personalised services the brand is poised to become the preferred choice for couples looking to celebrate their special day in a way that is uniquely their own.
Radisson Hotel Group continues to command a leading presence in the Indian market and is one of the country’s largest international hotel operators. It continues to be the largest hotel operator in metros like Delhi NCR, while over 50 per cent of its portfolio is in Tier 2 and Tier 3 markets.
RHG has successfully introduced various brands to the growing Indian market, including Radisson Collection, Radisson Blu, Radisson, Radisson RED, Park Inn by Radisson, Park Plaza, Park Inn & Suites by Radisson and Radisson Individuals and its extension Radisson Individuals Retreats.
With its latest offering ‘The Art of Weddings by Radisson Hotels,’ it promises to present the perfect stage, add colour to marriage celebrations and create memories that will last a lifetime.
