Nikhil Sharma, MD & COO, South Asia, RHG, on what inspired the group to introduce ‘The Art of Weddings’
BY SHUJATH ALI
What inspired RHG to introduce ‘The Art of Weddings’?
We launched ‘The Art of Weddings’, a thoughtfully curated concept designed to craft unforgettable, personalised, and seamless wedding experiences for the modern couple. Recognising the evolving landscape of Indian weddings – where tradition meets contemporary flair – we aim to cater to modern couples seeking uniquely curated and culturally resonant celebrations.
How does this initiative redefine the wedding experience for modern couples?
‘The Art of Weddings’ empowers couples to bring their vision to life with curated themes, personalised gastronomy, and immersive cultural elements. By combining local flavours with contemporary sensibilities, we offer a canvas for every kind of celebration, enabling couples to find their ideal setting and story.
What is the core philosophy behind ‘The Art of Weddings’?
Anchored in Radisson’s brand ethos – ‘Every Moment Matters’ – the initiative approaches weddings with thoughtfulness, creativity, and precision. Each celebration is envisioned as a bespoke experience, where every detail – from floral design to menu selection – is orchestrated to reflect the couple’s individuality. The four core pillars for us when we talk about curating weddings are – seamless celebrations, heartfelt hosting, timeless traditions and elevated experiences.
What differentiates Radisson’s wedding offerings from others?
Radisson offers an end-to-end, high-touch approach to weddings. Beyond stunning venues, they provide complete wedding ecosystems, including decor, innovative culinary journeys, digital planning tools, and culturally aligned experiences. Dedicated wedding specialists ensure every detail is handled with care, providing immersive experiences that are both authentic and effortless.
How does Radisson ensure personalised celebrations?
Personalisation is achieved through co-creation. Radisson begins by understanding the couple’s story and preferences, then translates that vision into reality through tailor-made elements – be it signature menus, interactive decor, or unique ceremonial rituals. Our teams bring flexibility and creativity to the planning process, resulting in celebrations that are deeply personal and emotionally resonant.
What kind of wedding experiences can guests expect at Radisson properties under this concept?
Guests can expect weddings that celebrate both grandeur and meaning. With versatile spaces – from beachfront lawns to palace-inspired ballrooms – we cater to a wide spectrum of preferences. Our service philosophy ensures that every guest is cared for, every moment is anticipated, and every celebration reflects the couple’s story as we truly believe that every moment matters.
How does Radisson’s diverse hotel portfolio cater to different wedding styles and sizes?
With properties across Tier 1 to Tier 5 cities and destinations, Radisson offers a wide spectrum of wedding settings. From intimate family-only affairs in boutique resorts to large-scale celebrations in urban landmarks, our portfolio supports diverse scales and styles. This flexibility, combined with consistent service standards, ensures delivery of the Radisson promise, no matter where the celebration unfolds.
What role does fashion and décor play in the storytelling of a wedding?
Fashion and décor are central to the visual and emotional narrative of Indian weddings. They are tools through which couples express their personality and heritage. Radisson integrates these elements cohesively, ensuring that every aspect of the celebration tells a part of the couple’s unique story. For us, planners, designers and vendors are creative collaborators. By forging strategic partnerships with leading industry professionals, we build an ecosystem that combines the best of design, service and logistics. Through curated collaborations, flexible vendor policies and integrated support systems, we offer a unified planning journey.
How will ‘The Art of Weddings’ strengthen Radisson’s position in the wedding segment?
‘The Art of Weddings’ is a strategic brand extension that positions Radisson beyond being a venue provider to becoming a trusted wedding partner. By offering end-to-end solutions under one roof, Radisson strengthens its presence in the booming Indian wedding market, offering unmatched convenience and reliability.
How is Radisson positioning itself as the preferred hospitality partner for weddings?
With strategic presence in key leisure destinations – from Karjat to Kumbhalgarh to Corbett – Radisson offers complete planning support, curated cultural experiences, and flexibility that caters to the demand for weddings. Their blend of accessibility, local charm, and international standards ensures that couples don’t have to compromise on any front.
How does Radisson plan to expand and evolve The Art of Weddings in the coming years?
Radisson envisions ‘The Art of Weddings’ as an evolving canvas. We aim to scale this initiative across our hotels with regional adaptations that celebrate local traditions and tastes. From curated bridal experiences to immersive pre-wedding stays, we are constantly innovating to establish Radisson as the go-to name for meaningful, elegant, and well-orchestrated weddings across India.
