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“WE NEED GENUINE INDUSTRY LABS leadership, learning and development, experience
INSIDE COLLEGES. THIS GOES BEYOND design, brand and distribution all need clear capability
GUEST LECTURES. HOSPITALITY GROUPS, maps. Schools can then design courses with a sharper
sense of what each role will require over a 10-year
RESTAURANT CHAINS AND TRAVEL horizon.
COMPANIES CAN CO OWN MODULES Third, we need genuine industry labs inside
WITH FACULTY AND KEEP CONTENT LIVE. colleges. This goes beyond guest lectures. Hospitality
groups, restaurant chains and travel companies can co
STUDENTS CAN WORK ON LIVE PROBLEMS own modules with faculty and keep content live.
LINKED TO INVENTORY, PRICING, GUEST Students can work on live problems linked to inventory,
SENTIMENT, MENU ENGINEERING AND pricing, guest sentiment, menu engineering and
CONCEPT DEVELOPMENT FROM THE FIRST concept development from the first year onwards.
Fourth, we need serious investment in faculty
YEAR ONWARDS.” development and research. A country that wants to
lead in hospitality must also lead in knowledge about
service, experience and human behaviour. Trade
For that to happen, a few shifts are essential. journals, case banks, applied research centres and
First, we need to treat hospitality as a full discipline, joint projects can build this base.
in the same way we speak of engineering, Fifth, we need multiple pathways for students. A
management or design. It already brings together young person who enters hospitality should feel free to
business, psychology, communication, technology, move across segments and functions over a career.
food science, luxury, real estate and cultural studies. Policy can support this with flexible credit systems,
The system now needs to recognise this and allow bridges between vocational and degree routes and
programmes that reflect the real range of the industry. openness to global partnerships that bring the world
Second, we need a national competency framework into Indian classrooms.
for hospitality roles. Front desk, revenue, culinary This is what a forward view looks like. We stand in the

