Page 78 - June-July23

HOTELS

y all accounts, organisations have further adapted technological
technological innovations to enhance safety protocols.”
solutions and To reinstate consumer confidence in
digital hospitality services, hotel companies have
innovations have equipped themselves with all the SOPs in place,
Balways come to right from launching global/national safety
the rescue of the hospitality sector programmes that are standard across leading
which is driven by people. brands to harnessing technological aid wherever
“With digital innovation playing necessary like digital check-ins to QR-coded food
a large role across the globe in menus.
recent times, organisations have In order to further strengthen the safety
been encouraged to fast track standards, IHCL has developed I-ZEST: IHCL’s
their offerings and operations to Zero-Touch Service Transformation. On the
leverage the power of technology,” other hand Accor, across its brands and hotels,
says Vinay Deshpande, Senior
Vice President and
Head of Digital & “WITH DIGITAL INNOVATION
IT, Indian Hotels
Company Limited PLAYING A LARGE ROLE ACROSS
(IHCL). THE GLOBE, ORGANISATIONS
He adds: “As the HAVE BEEN ENCOURAGED TO
pandemic brought
to the fore the FAST TRACK THEIR OFFERINGS
increased focus on TO LEVERAGE THE POWER OF
safety and hygiene TECHNOLOGY.”
and the need for
social distancing Vinay Deshpande, Senior Vice President and
measures, Head of Digital & IT, IHCL

78 JUNE-JULY 2023 hospitality horizon www.hospitality-horizon.com