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“THERE IS NOTHING QUITE LIKE THE
SMELL OF FRESHLY BAKED BREAD,
AND ARTISANAL BREAD MAKERS
ARE BRINGING THIS PLEASURE TO A
WHOLE NEW LEVEL.”
ARTISANAL BREAD PLANT-BASED PROTEINS
There is nothing quite like the smell of freshly baked With more and more people opting for a vegetarian or
bread, and artisanal bread makers are bringing this vegan lifestyle, plant-based proteins have exploded in
pleasure to a whole new level. From sourdough to rye to popularity in recent years. Beyond Meat and Impossible
brioche, these bakers are using traditional techniques Foods are two of the biggest players in the market,
and high-quality ingredients to create breads that are as offering meat alternatives that taste shockingly similar to
beautiful as they are delicious. Some of the most- the real thing. These companies have been embraced
respected bakers include Chad Robertson of Tartine by everyone from fast-food chains to high-end
Bakery in San Francisco and Jim Lahey of Sullivan Street restaurants, and their success shows no sign of slowing
Bakery in New York City. down.
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www.hospitality-horizon.com JUNE-JULY 2023 hospitality horizon
