Page 37 - June-July23
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FOOD & BEVERAGE











































                                                                                         Roastery Kolkata (left) and Lucknow



                           hat’s brewing? Coffee is ... All across   “FOUNDER NISHANT SINHA WANTS
                           the country, over the last decade. First
                           at a trickle and now in a gush this dark,   ROASTERY COFFEE HOUSE TO BE A
                           this earthy liquid has captured our   DESTINATION NOT JUST A CAFÉ AND HAS
                           cups and the café culture has vibrantly   CREATED A BEAUTIFUL AND ELEGANT
          Wmushroomed creating happy heavens
          for patrons.                                         SPACE ACROSS EACH OF HIS PROPERTIES.
           Pre-pandemic a place to chill and post-pandemic a second   THE COFFEE BEANS HERE ARE SOURCED
          workplace for many, almost everyone I know has a preferred   FROM INDIA’S FINEST FARMS AND
          café that they frequent.
           India, from being a tea-drinking country, has in recent   ROASTED TO PERFECTION IN THEIR
          years gone on to herald a coffee revolution in no small   GIESEN ROASTING MACHINES IN-HOUSE.”
          thanks to young urban Indians. Coffee today is a lifestyle
          and a statement not just a beverage and the market today is
          discerning with many patrons genuinely understanding the   boost for the local coffee bean cultivators.
          nuances of coffee.                                     Today it’s not just a hot cup of coffee that is essential to
           Today, we see coffee being celebrated in all its forms from   kick-start our day, the younger consumers (and some
          the good old filter coffee and cold coffee to siphons and cold   not-so-young ones like myself) are huge fans of the cold
          brews. Artisanal coffee brands are no longer simply in cities   brew variants that give us that caffeine buzz thanks to its
          but even most tier 2 and 3 markets have cafés that are   slower flavour extraction adding smoothness without
          increasingly popular and in demand with patrons.     compromising on the potency.
           Shade grown Indian coffee is superlative and the Indian   These cold brews also are well suited to our tropical
          monsoons enhance the complexity of flavours in the coffee   climatic conditions making them massively popular.
          beans. Consumers are curious and are eager to experiment   Baristas today are skilled in various brewing processes and
          with coffees from a variety of estates which has been a huge   offer a plethora of coffee beverages to suit every taste

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