Page 132 - Hospitality Horizon Feb-Mar 2025

challenging and rewarding, as they are set in culturally “THE GREATEST LESSON I HAVE
rich yet ecologically sensitive regions. For Ajabgarh, we LEARNED IS THE IMPORTANCE
meticulously designed the property to blend seamlessly
with the surrounding landscape, incorporating natural OF REMAINING GROUNDED IN
materials and ensuring that the architecture harmonises OUR VALUES, ESPECIALLY DURING
with the historic fort in the background. This project is a CHALLENGING TIMES. STAYING TRUE
reflection of our commitment to offering immersive
experiences that highlight the area’s heritage while TO OUR PRINCIPLES OF AUTHENTICITY,
prioritising sustainability. Jaisalmer, on the other hand, is SUSTAINABILITY, AND LUXURY HAS
an endeavour to capture the mystical desert essence of ALLOWED US TO DIFFERENTIATE
Rajasthan, with plans to create a luxury desert experience OUR BRAND AND MAINTAIN A LOYAL
mimicking the landscape that offers both adventure and
tranquillity,” he avers. The brand focusses on eco-friendly CLIENTELE.”
practices such as solar energy and water conservation, to
ensure minimal impact on the environment.
With development come challenges and competition too. endeavours, his life is enriched by a diverse range of
In the dynamic hospitality industry, crises often emerge hobbies and interests encompassing stamp collecting, aero
unexpectedly, whether they are related to market modelling, badminton, and extensive travel, which provide
fluctuations, operational hurdles, or competition. The him with moments of relaxation and inspiration.
smart entrepreneur strongly relies on his key skills of How does he strike a balance between his professional
adaptability, strategic thinking and resilience to overcome and personal life? “Finding balance is important to me,
challenges and manage competition in the market. and I prioritise time for personal interests like trekking,
“My ability to remain adaptable allows me to respond reading, and practising yoga. Trekking allows me to
quickly and find innovative solutions. The greatest lesson reconnect with nature and recharge, providing me with
I have learned is the importance of remaining grounded the clarity and inspiration needed for my work,” Ashutosh
in our values, especially during challenging times. explains.
Staying true to our principles of authenticity, “Reading broadens my perspective and keeps me
sustainability, and luxury has allowed us to differentiate informed about global trends in hospitality and
our brand and maintain a loyal clientele, even in the face sustainability. Practising yoga not only helps me relax but
of fierce competition,” Ashutosh believes. also aligns with my focus on wellness, both personally and
professionally. I believe, these moments of relaxation are
STRIKING PERFECT BALANCE crucial for maintaining creativity and motivation, enabling
Ashutosh’s multifaceted approach shapes his promising me to bring fresh ideas and energy back into my role at
future in the world of hospitality. Beyond his professional Ananta,” concludes the young leader.

132 FEBRUARY-MARCH 2025 hospitality horizon www.hospitality-horizon.com