Page 130 - Hospitality Horizon Feb-Mar 2025

HOTELS

program sharpened my business acumen, particularly in architecture. Our focus also includes ‘workcation’
team management and organisational behaviour. amenities, blending work and leisure for remote
Furthermore, the exposure to international business professionals. We have bolstered our online presence,
environments and a diverse curriculum equipped me with leveraging digital marketing, and enhancing guest
the skills to drive innovation while maintaining the core interaction through personalised technology solutions to
values, and prepared me to manage the complexities of the attract global travellers,” he divulges.
hospitality industry effectively,” he states. Ashutosh’s expansion plans underscore his dedication
and commitment to making an impact on the ever-evolving
THE ANANTA PORTFOLIO hospitality landscape. “There are plans to expand our
Currently, Ananta Hotels & Resorts manages over 15 portfolio with the aim to own and operate 50 properties
franchises across strategic locations in India, with a total within the next five years with focus on new regions such as
inventory of 1,200 room keys. Of these, which one is he most Jaisalmer and Karjat. We plan to increase our footprint in
proud of? “Among these, the property I feel most proud of is eco-tourism, spiritual retreats, and wellness properties,
The Ananta Statue of Unity. It stands as a symbol of modern capturing a diverse audience. We also aim to leverage our
India’s growth and heritage, offering guests a chance to stay digital marketing strategy, sustainability efforts, and
near one of the world’s tallest statues and immerse unique experiential offerings to enhance brand visibility
themselves in the region’s cultural and natural beauty. This and attract domestic and international markets, thereby
location is not only a testament to our brand’s ability to ensuring a steady and robust growth trajectory.”
create impactful experiences but also aligns with our goal of
contributing to the development of iconic destinations that DISTINCTIVE TOUCH
promote tourism and local engagement,” he affirms. The third generation founder believes in adding a unique
The group has seen a momentous performance in the last touch to the hospitality landscape to foster personal
fiscal year, and is anticipating significant growth in future. excellence and contribute to the group’s holistic growth.
Ashutosh has had his innovations and expansion strategies Ashutosh explains, “Hospitality is not just about luxury; it’s
under his wing to capture new markets for growth. “Ananta about creating enriching experiences that leave a positive
has embraced sustainability, wellness tourism, and digital impact on people’s lives. My approach is deeply rooted in
transformation to capture new markets and enhance guest empathy, aiming to connect with people – whether they are
experiences. We have expanded into eco-luxury resorts, guests, employees, or community members on a meaningful
incorporating renewable energy solutions and eco-friendly level. Personal excellence for me is about understanding and

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