Page 129 - Hospitality Horizon Feb-Mar 2025

amily-owned businesses that are steeped in “ANANTA HAS EMBRACED SUSTAINABILITY,
tradition have thrived for decades and been WELLNESS TOURISM, AND DIGITAL
an integral part of the Indian hospitality TRANSFORMATION TO CAPTURE NEW
sector. The younger generation leaders and
entrepreneurs carry on the legacy by MARKETS AND ENHANCE GUEST
Fembracing strategic approach and forward EXPERIENCES. WE HAVE EXPANDED INTO
thinking to fuel business growth. ECO-LUXURY RESORTS, INCORPORATING
One such individual is Ashutosh Goyal, the third-
generation leader of Ananta Hotels & Resorts. The Ananta RENEWABLE ENERGY SOLUTIONS AND
Group was founded in 2010 in Pushkar, Rajasthan, by ECO-FRIENDLY ARCHITECTURE.”
Mukund Goyal as a legacy of excellence and taken forward
by his son Sanjay Goyal. The third generation leaders
Mohit, Ashutosh and Raghav, came into the business and early phases, observing how every detail was planned to
transformed Ananta into a destination that is more than blend Balinese architecture with nature. These moments
just a retreat. shaped my connection to the brand and taught me the
At 28 now, Ashutosh holds multiple roles as the director, importance of preserving Ananta’s essence while
partner, and brand head in various ventures at Ananta innovating for the future,” he recalls.
Hotels & Resorts, wherein he is intersecting tradition and Having completed his schooling at the renowned Doon
innovation within the legacy of Ananta to achieve greater School in Dehradun, Ashutosh spent his undergraduate
success. His role encompasses the management of finance years at Indiana University and specialised in management
and procurement, and formulating offline marketing and human organisation — being the first graduate in the
strategies for the brand. university to pursue this major. He then pursued his minors
in psychology, economics, and entrepreneurship before
BEGINNING OF A JOURNEY finally stepping into the family business.
Looking back, Ashutosh has plenty of memories as a part of Ashutosh strongly believes that his education has helped
his growing up years that shaped his connection with him in his career as hotelier. “My education provided me
Ananta. “My earliest memories include visiting Ananta with a balanced perspective, combining strategic
Spa & Resort, Pushkar during its development. The management skills with a deep understanding of human
spiritual atmosphere, the scent of roses and the sunrise dynamics. My schooling at Doon School instilled discipline
chants, created a magical experience that deeply resonated and leadership qualities, while my undergraduate years at
with me. I also recall being part of The Ananta Udaipur’s Indiana University’s management and human organisation

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