Page 131 - Hospitality Horizon Feb-Mar 2025

“THERE ARE PLANS TO EXPAND OUR
PORTFOLIO WITH THE AIM TO OWN
AND OPERATE 50 PROPERTIES WITHIN
THE NEXT FIVE YEARS WITH FOCUS ON
NEW REGIONS SUCH AS JAISALMER AND
KARJAT. WE PLAN TO INCREASE OUR
FOOTPRINT IN ECO-TOURISM, SPIRITUAL
RETREATS, AND WELLNESS PROPERTIES,
CAPTURING A DIVERSE AUDIENCE.”

innovation with our deep connection to nature and
culture. We aim to integrate renewable energy, eco-
friendly practices, and modern design into all properties,
ensuring that our guests experience luxury while
remaining eco-conscious. By embracing immersive
cultural experiences and wellness tourism, we aim to
adapt to the modern traveller’s preferences and yet stay
true to Ananta’s legacy. This approach allows us to
maintain our core values and expand thoughtfully in the
industry,” he elaborates.
Ashutosh is all for curating rejuvenating experiences
that make it a revered the brand in the industry. “We offer
nurturing these relationships, and ensuring that everyone wildlife safaris, wellness retreats, and cultural immersion
associated with us feels valued and motivated.” experiences that connect our guests with their
He also believes in being adaptive and forward-thinking, environment. At our properties like The Baagh Ananta
while keeping heritage and commitment to quality at the Elite in Ranthambore, guided safaris provide thrilling
forefront of their growth. This comprehensive wildlife encounters while promoting conservation,” he
understanding and calculated approach helps him to says. These cultural experiences allow their guests to
integrate contemporary elements into Ananta. The engage with local traditions, thereby making their
approach also extends to his leadership style and business properties more than just stays – they are holistic retreats
sense, and has helped him preserve the legacy of the group. that rejuvenate and inspire.
“My leadership style is rooted in innovation and respect for With this deep focus on wellness and sustainability, the
tradition. I aim to blend Ananta’s core values – authenticity, aim is to build properties that provide a space for
sustainability, and luxury with modern business strategies. rejuvenation and self-discovery, fostering a sense of
I encourage open communication, collaboration, and well-being. “Our wellness offerings include spa facilities,
innovation within teams, ensuring that each member feels yoga, and meditation, set in nature-rich environments to
empowered to contribute their best,” he says. enhance relaxation,” Ashutosh points out. This extends far
By empowering his team and fostering a culture of beyond local horizons and he aspires to elevate Indian
collaboration, Ashutosh ensures that each property of hospitality to international acclaim.
Ananta maintains its unique character while meeting
contemporary demands. “This not only helps in personal COMMITTED TO HIS AMBITION
development but drives holistic growth, aligning with our Ashutosh’s unwavering commitment drives his pursuit of
vision of making a positive impact on the world through ambitious goal, as he actively engages in the development
hospitality.” of two significant hotel projects amidst the picturesque
Rajasthan landscape. Ajabgarh, a wellness resort spanning
LEADER WITH A VISION 30 acres, offers a unique experience with 144 keys and
The young entrepreneur’s aim is to turn the esteemed Jaisalmer, encompassing 35 acres and boasting of 180 keys
legacy business into a future-forward brand while and featuring indigenous materials and a distinctive
honouring its long-standing traditions and preserving its dune-shaped structure, has garnered two international
cultural richness that make it unique. “My vision is to awards,.
evolve Ananta as a leader in sustainable luxury, blending “The development of these projects has been both

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