Page 137 - Hospitality Horizon Feb-Mar 2025

Desert Trails Khuri is a boutique luxury camp that offers guests tailormade itineraries

tourism. According to the Rajasthan Tourism Development essence. Several emerging trends and initiatives are
Corporation, Jaisalmer welcomed approximately 1.5 million shaping the city’s tourism landscape for 2024-2025.
visitors in 2023, reflecting a 12 per cent increase from the
previous year. This growth trend is expected to continue Luxury desert camps & resorts
into 2024-2025, driven by several factors: One of the most notable trends in Jaisalmer’s hospitality
Increased domestic tourism: With domestic travel sector is the rise of luxury desert camps and resorts. These
gaining momentum post-pandemic, Indian travellers are establishments offer an opulent desert experience while
increasingly exploring offbeat destinations. Jaisalmer’s preserving the natural beauty of the surroundings.
distinctive desert charm and historical significance appeal Examples include:
to this growing segment. Suryagarh Jaisalmer: Known for its royal ambience and
International visitors: International tourism has also contemporary amenities, Suryagarh provides guests with
rebounded, with European and American travellers an immersive experience of Jaisalmer’s desert heritage.
showing a keen interest in Jaisalmer’s heritage sites. The The Serai: Located in the heart of the Thar Desert, The
city’s inclusion in various travel itineraries and travel blogs Serai combines luxury with sustainability, offering eco-
has contributed to a steady influx of foreign tourists. friendly accommodations that blend seamlessly with the
Peak seasons: The winter months (November to February) desert environment.
continue to be the peak season for Jaisalmer, attracting a
significant number of visitors. However, the monsoon EXPERIENTIAL TRAVEL
season has also started to see increased tourist activity due Travellers are increasingly seeking authentic and
to the unique desert scenery and cooler temperatures. immersive experiences. Jaisalmer is catering to this
demand through various experiential travel offerings:
NEW HOSPITALITY TRENDS Desert trails: Desert Trails Khuri is where experiential
As Jaisalmer continues to grow in popularity, the travel meets adventure. This boutique luxury camp offers
hospitality sector is evolving to meet the demands of guests tailormade itineraries. Embark on thrilling camel
modern travellers while preserving its unique cultural safaris on their private sand dunes, immerse yourself in

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