Page 91 - HH Jan 2023-Dec 2024

“THE FORTE AT DARYAGANJ IS CLASSIC NORTH INDIAN CUISINE BURSTING WITH A
RICH HISTORY AND ROBUST FLAVOURS. EXQUISITE KEBABS AND SUMPTUOUS CURRIES
LIKE BUTTER CHICKEN AND DAL MAKHANI PROFFER TRADITIONAL NOTES WITH THE
DEFTNESS OF EXPERT TOUCH THAT ENSURES EVERY SINGLE INGREDIENT SINGS.”

How are you planning to grow the business/brand? Would end of the financial year 2024.
it be safe to use the franchise route? We have already signed our first international store in
Our growth strategy is nothing short of innovative. We’ve Thailand and the plan further on is to launch the brand in
decided to tread a unique path, one that marries the strengths Singapore followed by the UAE, UK and Australia.
of both investors and our brand. Instead of opting for the Our ultimate aim is to reach 100 outlets in 5 years from now.
traditional franchise route, we’ve chosen the FICO model,
which stands for “Franchise Invested, Company Operated.” Having tasted success here, would you look at launching
In this distinctive approach, investors make a financial more brands?
commitment and, in return, gain a share of the revenue. What Success is indeed a tantalising taste, and my primary focus
sets this apart is that the nitty-gritty of day-to-day operations remains on nurturing the growth of Daryaganj. As it continues
is our responsibility. Not just that, the operational expenses to flourish, we’ve had the privilege of assembling a formidable
are also the brand’s responsibility. This dynamic partnership operational team over the past four years. This invaluable
allows investors to reap the rewards of our brand’s success resource has now positioned us with the bandwidth and
while ensuring that brand standards are always maintained. confidence to embark on the journey of creating additional
It’s a strategic move that strikes a balance between brands.
controlled growth and quality assurance. By embracing the In the coming year, we plan to venture into launching a few
FICO model, we’ve crafted a win-win scenario, protecting more brands within the same segment, all this while keeping
the integrity of our brand while providing a safe and lucrative a keen eye on the affordability factor. While Daryaganj’s
opportunity for investors. This innovative framework paves success is a source of great pride, it has also provided us with
the way for a future where we can expand and evolve, all experience.
while maintaining the essence and standards that define our Our commitment to excellence will remain unwavering as
brand. we step into creating more brands.

Where are your current outlets and what are your expansion How are you going to maintain the quality and the same
plans? standards internationally?
Currently Daryaganj brand has 7 casual dining restaurants To ensure consistent quality and standards internationally,
(CDR) and 3 Cloud Kitchens (CK). Daryaganj Hospitality has embraced cutting-edge technology.
New Delhi: Worldmark 1, Aerocity; Regal Building, Connaught We’ve integrated data analytics powered by AI across various
Place; Pacific Mall, Tagore Garden modules, including HR, inventory, safety audits through CCTV,
Gurugram: Ambience Mall, Gurgaon; M3M IFC; IRIS Broadway Cloud-based team collaboration, point-of-sale analytics,
Noida: DLF Mall of India customer behaviour analysis, feedback analysis, and even
There are plans to open 8 more CDR outlets in the next kitchen robotics. This innovative approach empowers us to
one year and another 7 Cloud outlets in Delhi-NCR, Punjab, streamline processes, enhance customer experiences, and
Bengaluru, Mumbai and North India reaching 25 stores by the maintain unwavering quality across all our global operations.