Page 94 - HH Jan 2023-Dec 2024
P. 94

PROMOTIONAL FEATURE










                 French



          connection




              Kazem Samandari, Founder of
          L’Opéra Café, on transporting guests
             and patrons to the heart of Paris
           through the refined atmosphere and
             exquisite products of the outlets       L’Opéra has long been recognised as the epitome of French culinary excellence in India.

          Tell us something about L’Opéra Art Café?             How are the Art Cafés different from other outlets of
          French cafés and to an extent Salon the Thés have always   L’Opéra?
          been associated with culture, art and beauty. Among the   L’Opéra operates four distinct formats: Counters, Boulangerie-
          most famous examples we should recall Les Deux Magots   Pâtisserie (Bakery-Patisserie), Salon the Thé (Tea Room) and
          at Paris’ Saint-Germain-des-Prés which since its inception   finally Café-Restaurant. The first two are of more limited
          has been the favourite hangout of famous artists and writers   space whereas the latter two are larger facilities which also
          such as Guillaume Apollinaire, Louis Aragon, André Gide,   offer a comprehensive food menu comprising mainly French
          Jean Giraudoux, FernandLéger and Ernest Hemingway. In this   specialities. The Art Cafés are either Salon de Thés or Café
          Café/Salon de Thé, many literary and artistic movements were   Restaurants where original artwork is exhibited or where
          conceived and nurtured, such as André Breton’s                other forms of artistic activity takes place.
          surrealism  and  Jean-Paul  Sartre’s  and  Simone
          de  Beauvoir’s  ideas  of  existentialism.  L’Opéra           Please tell us about design philosophy, product
          being the pioneer and symbol of quintessential                philosophy and the brand philosophy of L’Opéra?
          and accessible authentic French culinary                      L’Opéra has long been recognised as the epitome
          experience in India, we found it appropriate to               of French culinary excellence in India. Over the
          add the artistic and cultural dimension to this               years, we have pioneered the introduction of the
          unique, immersive experience.                                 quintessentially French Salon de Thé concept to
                                                                        the Indian capital and with each L’Opéra outlet,
          Have you introduced any new products as                       we have strived to transport our cherished guests
          well for the Café?                                            and patrons to the heart of Paris through an
          On average, L’Opéra introduces 5-6 totally   Kazem Samandari  environment that exudes refinement and offers an
          new or seasonal products every month. We currently carry   array of exquisite products.
          some 2,000 SKUs of which we produce some 230-250 every   Our  newest  Art  Cafés  introduce  an  exciting,  artistic
          day including over 20 types of breads alone. This does not   dimension to our established concept. For these outlets, we
          include the food menu served in the L’Opéra Salon de Thés   decided to use elements that refer to France’s architecture
          and Café Restaurants.                                 and culinary tradition. We not only chose colours such as
           It is fashionable to ask about what is “new”, but this   pastel green, pink, light grey but also ceramic floor tiles
          presupposes that one has already tasted everything on   which recall the traditional bakeries located in the heart of
          the menu which would be considered “old”. I would like to   Paris. Additionally, we have added a few elements of art deco
          return the question back by asking: have you already tasted   style and innovative displays that one can discover inside the
          L’Opéra’s unique Croque Monsieur and Croque Madame,   outlet.
          Savoury and Sweet Crêpes, the incomparable French Onion   Along with the décor, original, reasonably priced artworks
          and Wild Mushroom Soups, the Eggs Benedict and Florentine,   take centre stage, meticulously curated by the  talented
          the collection of Posh Toasts, Quiches, Croissant Meals, etc.   art  expert,  Dr  Vladimir  Zeitsev.  These  pieces  are  not  only
          not to mention the mouth-watering Risottos, Pizzas, Pastas,   available for admiration but can also be purchased, allowing
          Lasagnes and many more wonderful dishes?              patrons to take home a piece of art that resonates with them.
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