Page 88 - HH Jan 2023-Dec 2024

PROMOTIONAL FEATURE

Chicken Pepper Steak.

Chicken A’la Kiev. Tomato Fish.

“AS A PRACTISE, WE KEEP RESTRUCTURING OUR FOOD MENU BASED ON THE GUEST
FEEDBACK AND CHANGING CONSUMER TRENDS. NEWER CUISINES ARE ADDED,
RECIPES AND PRESENTATION STYLES OF CURRENT DISHES ARE REVISED ON REGULAR
BASIS. WE STRIVE TO OFFER SOMETHING FOR EVERY GENERATION OF A FAMILY, NO
MATTER WHAT THEIR TASTE BUDS ARE LOOKING FOR.”

What is your vision and long term goal for UCH – Rewind? What does growth for UCH – Rewind mean for you today?
Our vision is to be the preferred all-day dining destination for At UCH – Rewind we measure our growth in terms of our
the guests, whether it is about celebrating a special occasion customer base and more importantly our repeat customer
or an impromptu casual get together with friends and family, base. An increasing customer base is a strong indicator that
considering all age groups and for people with varied tastes the brand is moving in the right direction and then rest of
and preferences. Our long term goal is to become a national the financial goals will automatically fall into place. Another
brand of repute and hence we are venturing into newer important parameter is the growth of the employees. All this
markets that have the appetite to sustain a multi-cuisine culminates into a strong bottom line which in financial terms
legacy brand like UCH Rewind. is a true indicator of growth.

How does UCH – Rewind differentiate itself from other What are your expansion plans for the brand?
casual dining chains and what unique experiences can Since the inception of the brand in 2015-16, we have so far
customers expect here? established a strong footprint in Northern India with a total
UCH – Rewind is a progressive version of our flagship of six restaurants in New Delhi, Gurugram, Noida, Faridabad
restaurant United Coffee House. It is your neighbourhood and Chandigarh. The growth of the middle and upper middle
café and looks forward to hosting guests for an exceptional class has complemented our growth as a paramount brand in
all-day dining rendezvous with the same UCH nostalgia and the casual dining segment. Unfortunately, Covid had stalled
signatures intact. It is a warm and inviting space where you our expansion plans 2020 onwards. However, we believe it is
can hang around with your with friends or family for hours. A the right time for us to go forward with our growth plans. We
300 dishes-plus heritage and global cuisine menu boasts of have been experiencing an organic annual growth of 15-20
variety of unique food experiences for our guests, giving us percent in our customer base. NCR cities are on our priority
the edge over the competition. list for now, closely followed by bustling metros like Mumbai,