Page 90 - HH Jan 2023-Dec 2024

PROMOTIONAL FEATURE

Daryaganj launches 10 store,
th

plans to expand to 25 in 2024

Amit Bagga, Co-Founder & CEO, Daryaganj, on how the dishes on the menu transcend time,
enthralling diners with authentic flavours that generations have grown up with

As the inventors of Butter Chicken and Dal Makhani you take great pride
in your brand and in carrying forward the legacy of Kundan Lal Jaggi.
Serving 1950s North Indian fare, how do you keep Daryaganj relevant in
modern times and how do you see the brand evolve in the future?
The forte at Daryaganj is classic North Indian cuisine bursting with a rich
history and robust flavours. Exquisite kebabs and sumptuous curries like
Butter Chicken and Dal Makhani proffer traditional notes with the deftness
of expert touch that ensures every single ingredient sings. The dishes on
the menu transcend time, whisking you back to the lanes of 20th-century
Daryaganj and enthralling you with the authentic flavours that generations
have grown up with.
Adored by patrons of all ages, particularly children, Daryaganj secures
its clientele for the next half-century. These youngsters will grow into our
future clientele, passing on the legacy to generations beyond. North Indian
restaurants have a remarkable endurance, with some thriving for over
seven decades, and Daryaganj is poised to join this esteemed league. Our
commitment to sourcing the freshest, purest ingredients and employing
traditional cooking methods ensures dishes that are both sumptuous and
gentle on the palate.
Embraced by all three generations, including those with dietary constraints,
our success stems from offering classic, genuine North Indian cuisine. At
Daryaganj, we take immense pride in guiding our customers back to the
roots of where it all began, serving them the original flavours from 1947.