Page 93 - Hospitality Horizon - February-March 2021

HOSPITALITY PARTNER

EDIT NOTE
HOTELS

benefit especially when you have to focus on the opportunities in the
large group movements in this part crisis.
of town. It’s going to help us work
together and look more cohesively What is the one thing that you
having a sister down the road. I want think you need to get the
them to be my friends. I want them to customers to keep coming
be my partners rather than my foes. back?
And that’s not about collaborating or Well, we all need stories about our
working how to keep the prices high. hotels and The St. Regis, because of
It’s about working creatively for the the Astor family, already has a
consumers and for us. wonderful story that we also need
to work on. Having said that I am
Talking of competition, how do still trying to find my stories here.
you manage to still command the There are a few that are coming
highest Average Room Rate (ARR) and I find now talking to the
in Mumbai? owners regarding how things were
To command the highest ARR, it is developed. And those are the
important that you have to be things that people remember.
delivering the best service. People For instance, they will remember
have to be ready to pay a premium to that you are staying in the same
come and stay with you. And I think room as Mike Tyson or other
this is more relevant than ever right celebrities. These are the things
now when we have seen a drastic that you need to develop and work
drop in demand because of the out how you are going to tell that
pandemic. Hence we need to not story in a way that people will keep
focus on all the negatives of; we need on coming back.

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