Page 64 - Hospitality Horizon - February-March 2021

EDIT NOTE

THIS IS AN

OPPORTUNITY

TO RESET

GORDON RAMSAY

How will we emerge from Covid?
It’s my belief we will emerge stronger, more efficient
and more driven than ever to make the industry as
great as it can be.
Every time I have had a setback in business, I have
responded by drawing everything down to ground
level – by taking the time to re-examine everything
in minute detail and to see where we can refine,
adjust and make better. And I believe that’s going on
in every industry across the board.
If you use that time well, then what you actually
emerge with is a machine more polished and
efficient than ever before. And when this madness
ends and we all return to normal, the model you
have for your business is sleek and impressive. So
over time you are more knowledgeable, more savvy
for the experience; and I think that’s the only way
we can really look at the horror of what has
happened and what continues to happen… with
optimism.

And on a creative level there is clear thinking
space…
Absolutely – and for many teams this will be the
first time they have had this in a long time. It’s an
opportunity to recharge the batteries, and then to
think of new ideas for what it is we do. It’s a big reset.

Are you worried the ‘reset’ will drive away so
many businesses?
Yes but this is natural
selection and it always comes
to the fore in times of crisis. I When this madness ends
am afraid those below and we all return to normal,
average won’t survive, and the model you have for your
that will be the case in every
industry – there are no two business is sleek and
ways about that. impressive.

64 FEBRUARY-MARCH 2021 hospitality horizon