Page 63 - Hospitality Horizon - February-March 2021
P. 63

WE NEED TO EXPLORE NEW                                            restaurant – to have that food brought to
                                                                              them at home actually ticks all the boxes of
                  WAYS OF DOING THINGS                                        novelty, fun, convenience; and that’s before
                                                                              we’ve even touched on safety and abiding by
                    HESTON BLUMENTHAL                                         the rules of social distancing. We need to
                                                                              take ourselves out of ourselves, if you can
                                                                              understand what I mean by that. We need
                                                                              to explore new ways of doing things and to
                                                                              embrace those – it’s not detracting from an
                                   How will the industry have changed         experience, it’s simply altering it.
                                   when things return to normal?
                                   I think we have to be positive and         Do you have other concerns?
                                   optimistic; we have to see that there is   Primarily my fear is for those working in
                                   opportunity that develops out of every     the industry. The diners will only come
                                   crisis – it usually presents itself when you   back if the producers, suppliers, restaurants
                                   least expect it, but through all of this there   and staff are still in place. I have been
                                   will be angles where we can do stuff       involved in fundraising initiatives for
                                   differently. For us, for instance, it has been   hospitality workers, and it’s crucial we
                                   with delivery of food. It would seem       support these, as much in the sense that by
                                   absolutely unthinkable a year ago that we   doing so we will be protecting our own food
                                   would have been talking about a food       experiences for the future, as well as their
                                   collection service for fine dining, but that’s   livelihoods.
                                   what we did with Dinner By Heston,
                                   allowing people to order and collect from
                                   Mandarin Oriental.                            For people who are used to
                                                                              going out to a posh restaurant
                                   Are you concerned that you are
                                   diminishing the experience though?         – to have that food brought to
                                   No because experience is an ever-changing   them at home actually ticks all
                                   thing; it is never the same twice. For people    the boxes of novelty, fun,
                                   who are used to going out to a posh
                                                                                                 convenience.


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