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“I DO BELIEVE VERY STRONGLY
THAT A HOTEL’S BRAND STRATEGY
IMPACTS THE CHOSEN CLASS. LUXURY
AND UPSCALE SEGMENTS EMPHASIZE
HIGH-END EXPERIENCES, SERVICE
OFFERINGS AND AMENITIES. LUXURY
HOTELS OFTEN OFFER EXTENSIVE
AMENITIES LIKE SPAS, FINE DINING, AND
CONCIERGE SERVICES.”

What are the key factors that you take into
consideration when assessing the profitability and
feasibility of renovating existing properties versus
undertaking new builds?
Conducting a thorough cost-benefit analysis considering
renovation costs, potential revenue during renovation
periods, and long-term ROI is crucial. Typically, analysing
market demand, competition, and potential returns in the
chosen location helps gauge the feasibility of renovation
versus new builds. At Panchshil Realty we ensure a
thorough evaluation of long-term growth prospects, market
trends, and the competitive landscape aids in making
informed decisions about renovation or new builds.
that aligns with the overall business strategy often yields Ultimately, the decision between renovating existing
the best results. hotels and undertaking new builds depends on factors such
as investment capacity, market analysis, strategic goals,
Tell us about the company culture at Panchshil. and risk tolerance. Each option has its advantages and
As the economy and industry is adapting to a host of recent challenges, and the best choice often aligns with the overall
changes, from a rapid work shifts to altered business business strategy and market conditions. Assessing the
dynamics, Panchshil Realty group critically emphasizes the profitability and feasibility of renovating existing hotels
breadth of potential changes to better prepare employees versus undertaking new builds involves considering several
for the road ahead. The key is to balance short-term cost factors such as lower initial investment.
management with the need to build resilience to rebound Renovating an existing hotel typically requires a lower
when required. At Panchshil, we are focused on cultivating initial investment compared to building a new property
thriving cultures of internal mobility, prioritising from scratch. Renovations often have shorter timelines
continuous learning, and delivering robust benefits to compared to constructing new buildings, allowing for
support employees. quicker re-entry into the market. Renovations can leverage
The workplace of the future is here; and we aim to existing infrastructure, such as location advantages,
approach each component of this new normal as an established customer bases, and operational systems,
opportunity to maximise our company culture and saving time and resources. Upgrading an existing property
differentiate ourselves as an employer of choice. A can enhance brand value, attract new customers, and retain
prioritisation of well-being in the workplace leads to more existing ones by offering improved amenities and
benefits and supports for our employees, such as in physical modernised facilities.
and mental health. On the other hand, building a new hotel allows for
We strive to create sustainable social projects and make customisation and innovation in design, technology, and
maximum impact in bettering lives. At Panchshil Realty, amenities, providing a competitive edge and meeting
culture is our competitive advantage. We foster a culture of modern guest expectations. New builds can incorporate
innovation, creativity, and out-of-the-box thinking, energy-efficient systems, optimised layouts, and state-of-
encouraging our team members to challenge the status the-art infrastructure, potentially reducing long-term
quo, push boundaries, and pioneer new approaches on the operational costs. A new property offers an opportunity to
field. position the brand distinctively, targeting specific

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