Page 100 - Feb-Mar 2024

HOTELS

integration, and eco-conscious operations. Our emphasis
has always been on investments that positively impact the
environment, local communities, and society at large.
Another key focus area is investments in innovative
technology within the hospitality sector, including AI-
driven guest experiences, IoT-enabled spaces, and data
analytics for personalised services. Funding innovative
solutions that enhance operational efficiency, guest
satisfaction, and property management has always been
one of our topmost priorities.
We also strongly believe in maintaining diversified
portfolio strategies by investing in mixed-use properties
combining hospitality, residential, commercial, and leisure
spaces to diversify revenue streams as well including
non-traditional accommodations to tap into evolving guest
preferences.
Furthermore, funding properties and services catering to
the growing demand for wellness, health retreats, and
lifestyle-focused hospitality is also a priority, especially
investments in resorts offering comprehensive wellness
experiences, encompassing physical, mental, and spiritual
well-being.
Our investment strategies hinges on agility and
responsiveness, adopting investment approaches that
swiftly adapt to market shifts, technological advancements,
and changing consumer preferences. Our strategies
integrate risk management, diversification, and flexibility
to navigate uncertainties and mitigate investment risks.
We take our socially responsible investments very
seriously as most of our investments are aligned with social
responsibility, supporting ethical businesses, community
development, and inclusive practices. This in addition to
funding projects that preserve cultural heritage, promote
cultural exchange, and contribute to the preservation of
local traditions.
Collaborative investment models, joint ventures, and
co-investment opportunities to leverage expertise,
resources, and mitigate risk also appeals to us along with
investments that bridge hospitality with technology,
sustainability, healthcare, and other sectors to drive
innovation and diversification. investments as we wholeheartedly support investments
By all accounts, our investments are focused on long- that prioritise human capital development, talent
term value creation, sustainable growth, and resilience acquisition, and employee well-being, acknowledging their
against market fluctuations and global disruptions with the role in success.
incorporation of contingency plans, risk assessment, and Furthermore, we also encourage investments that foster
crisis management strategies into investment portfolios to community engagement, empower local economies, and
maintain stability during crises. contribute positively to society. This vision foresees a
Not surprisingly, investing in forward-thinking concepts, hospitality investment landscape characterised by
disruptive technologies, and novel hospitality models to sustainability, innovation, diversification, and a profound
stay ahead of industry trends is our mainstay all the while commitment to creating value while positively impacting
maintaining adaptability to market trends and agility to communities, guests, and the environment.
pivot investment strategies in response to changing market
demands, emerging trends, and technological What is the rationale behind investing in emerging
advancements. Indian markets and the potential they offer for hotel
While at, we are firmly believers in people-centric development?

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