Page 102 - Feb-Mar 2024

HOTELS

focused offerings, including personalized spa treatments, hospitality aligns with passion projects and our meticulous
meditation pods, and holistic retreat programs, will cater to and detail-oriented approach, to deliver a high-quality
guests seeking culinary creativity and rejuvenation. outcome while ensuring efficient use of resources and
We need to cater to the adventurous spirit by providing sustainably focused efforts.
opportunities for activities like skydiving, bungee jumping,
cave exploration, wildlife safaris, or extreme hiking and In summary, what would you say has been Panchshil’s
trekking. It is about personalised and customised offerings reasoning behind its investments?
that allow travellers to personalise their experiences, Our rationale for investment is manifold. To begin we see
whether it is through tailor-made itineraries, unique great potential as India’s hospitality sector is witnessing
accommodation options (like treehouses or glamping), or robust growth due to rising domestic and international
niche travel themes. travel, increasing disposable incomes, and a burgeoning
Another crucial but often overlooked aspect is utilising middle class with a propensity for travel and luxury
technology for unique experiences, such as augmented experiences.
reality tours, interactive storytelling, or virtual India boasts diverse cultural, historical, and natural
explorations of otherwise inaccessible locations. While attractions, driving both domestic and international
promoting thrill-seeking experiences, ensuring safety tourism, offering a vast market for hoteliers. As such, major
measures, and promoting responsible tourism to safeguard cities and emerging urban centers are witnessing rapid
both travellers and the destinations visited. And lastly, we infrastructure development, creating demand for
also need to encourage interaction with local communities, hospitality services and accommodation options.
facilitating cultural exchanges, and promoting sustainable India’s robust economic growth, increased disposable
practices to ensure the well-being of local cultures and income, and urbanisation, along with a booming tourism
environments. sector driven by domestic affluence and better transport
Incorporating the YOLO mindset involves incorporating infrastructure, offer ample investment opportunities in
the desire for exhilarating and unconventional experiences hospitality for domestic travellers. Enhanced connectivity
while maintaining a focus on safety, responsibility, and from ongoing infrastructure projects, like airports and
cultural appreciation. Balancing these elements creates a highways, boosts tourism and opens up investment avenues
compelling offering that caters to the adventurous spirit of in emerging destinations. The growing need for quality
modern travellers seeking unforgettable moments and business hotels and serviced apartments highlights the
stories to cherish. Our one project at a time strategy in potential for profitable investments in the corporate

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