Page 57 - Hospitality Horizon - February-March 2021

From L to R: Michio Harada, Consul General of Japan in Mumbai, Avantika Sinha Bahl, Director, Embassy Catering, Osamu Mogi, Director,
Executive Corporate Officer, International Operations Division, Kikkoman Corporation, Japan, Kikkoman India Brand Ambassador, Chef
Vicky Ratnani and Harry Hakuei Kosato, Director and India Representative of Kikkoman India.

JAPAN’S TOP SOY SAUCE BRAND

KIKKOMAN ENTERS INDIA

or decades, Kikkoman, the Japanese heritage process that cannot be rushed.
brand, has been one of the most preferred Commenting on the occasion, Harry Hakuei Kosato,
Fbrands of soy sauce in over 100 countries, where Director and India Representative of Kikkoman India
consumers associate one of the best soy sauces with said, “The launch of Kikkoman India will ensure
the name Kikkoman. seamless distribution of Kikkoman products
With its official entry in India, Kikkoman aims to exclusively created for India, bringing consumers the
become the market leader in the soy sauce and Asian opportunity to experience a variety of foods,
sauces category, within the growing FMCG market in seasoned with true and authentic Kikkoman Soy
India, as it introduces its renowned naturally brewed Sauce.”
‘Honjozo’ soy sauce to India. The market entry strategy is to first reach
Kikkoman Soy Sauce is a versatile all-purpose consumers through the hospitality and restaurant
seasoning that can be used for all cuisines, including sector, starting with a range of Kikkoman Naturally
cooking Asian, Western, Japanese, and Indian dishes. Brewed Soy Sauce. This will be followed by the launch
The production of Kikkoman soy sauce goes through of other soy sauce related seasonings for both the
a fermentation process lasting several months, a food service and consumer retail markets.

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hospitality horizon FEBRUARY-MARCH 2021