Page 56 - Hospitality Horizon - February-March 2021

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PROMOTIONAL FEATURE

Tea time!

BALA SARDA elaborates why immunity boosting turmeric teas are stirring up global interest

TO THIS DAY, TURMERIC FEATURES times is more critical than it has ever been thereby dramatically increasing the benefit
prominently every day in Indian life. From in the past. In the wake of COVID-19, the of turmeric to one’s overall health. Several
common cold to fever to indigestion, a Ministry of AYUSH (Ayurveda, Yoga & research studies have proven curcumin’s
glass of hot milk with turmeric powder is Naturopathy, Unani, Siddha and antiseptic, anti-bacterial, antiviral and
the ubiquitous home-made remedy in Homoeopathy) has highly recommended pain-relieving properties.
every Indian family. Even for serious golden milk and turmeric for boosting and The turmeric teas are available in
ailments like diabetes, arthritis and building immunity. A robust immune loose-leaf as well as in pyramid shaped
Alzheimer’s, there are turmeric-based system ensures we have the inner tea bags which allows the ingredients to
Ayurvedic treatments. resilience to protect ourselves. steep and unfurl completely in hot water.
Scientific research confirms there are We, at Vahdam Teas, have made it These turmeric herbal infusions come
over 250 compounds in turmeric. Of these, convenient for customers to get their dose with 100 per cent natural ingredients.
it is the volatile oils containing turmerone of daily superfood – turmeric. We offer an They come in four variants: Turmeric
and the polyphenolic compounds, exclusive range of certified organic and Spiced Herbal Tea, Turmeric Ginger Herbal
collectively known as curcuminoids, that vegan turmeric teas and turmeric latte Tea, Turmeric Ashwagandha Herbal Tea
are the key bioactive compounds that make mixes. We blend premium quality Indian and Turmeric Moringa Herbal Tea. On the
turmeric such a powerful superfood with turmeric, considered to be the best in the other hand, the turmeric latte mixes come
health and medicinal properties. Curcumin, world, with other healthy ingredients like in five ready-to-blend variants that can be
a key element, is a potent antioxidant ginger, ashwagandha, moringa and an easily brewed hot or cold with your choice
exhibiting anti-parasitic, antispasmodic, array of spices which are 100 per cent of milk i.e. Turmeric Classic, Turmeric
anti-inflammatory, antiseptic, anti- natural, pure and caffeine free. Ginger, Turmeric Ashwagandha, Turmeric
carcinogenic and gastro-intestinal We source premium quality turmeric Moringa and Turmeric Mushroom. These
properties in vitro. from the southern states of Tamil Nadu, latte mixes blend premium quality Indian
Kerala and Andhra Pradesh which are turmeric with other time-honoured
IMMUNITY BOOSTER renowned for their turmeric produce. The superfoods like ginger, Ashwagandha,
While Ayurveda, the traditional practise of key active ingredient of turmeric, moringa, Reishi mushroom and an array
medicine in India, has been talking of this ‘curcumin’ has multiple life-enhancing of spices.
wonder spice for more than 5,000 years, properties and is packed with powerful Post-Covid there has been a marked
it is only now that modern medicine, the antioxidant and anti-inflammatory shift in consumer behaviour and we are
food and cosmetic industry around the properties. Vahdam’s turmeric range is seeing a growing demand for the turmeric
world is waking up to this immunity- blended with black pepper which is latte range.
boosting ingredient. scientifically proven to increase
Boosting immunity during these trying curcumin’s bioabsorption significantly, The author is founder of Vahdam Teas