Page 151 - Hospitality Horizon - February-March 2021
P. 151

TRAVEL & LIFESTYLE










































                     who also believe in the cause – celebrating the       with these iconic brands who also
                     medical frontline workers – they continue to          continue to support the real Tough
                     provide their tireless services to the nation         Cookies of our nation.”
                     and humanity in these unprecedented times.              Not surprisingly, this noble outreach by
                       First 5,000 doctors and nurses received the         IndiGo drew all round praise and won the
                     ‘Tough Cookie Kit.’ Co-created by all these           hearts of not just medical front-line
                     brands it comprises goodies and vouchers              workers but also all the travellers.
                     along with the heartfelt notes.
                       William Boulter, Chief Commercial Officer,          TRAVEL TRENDS
                     IndiGo, said, “As the country is still going          “First and foremost, I foresee travellers
                     through a difficult situation amidst the              shifting from price-driven to knowledge-
                     pandemic, our frontline workers have not              driven travel,” says Riaz Munshi, Director,
                     given up and are continuously showing their           N Chirag Travels and President,
                     commitment by serving the nation in this              Outbound Tour Operators Association of
                     time of need. We are glad to have joined hands        India, adding, “Consumers will gravitate
                                                                           towards advisors who can steer them in the
                                                                           right direction and give them the
                                                                           confidence that, should an unforeseen
                                                                           event like this happen, they will be well
                                                                           taken care of. There would be greater
                                                                           inclination towards wellness retreats,
                                                                           isolated islands and scenic countryside
                                                                           over crowded places.”
                                                                             “Remote getaways and staying longer in
                                                                           a single place would steer tourism in a
                                                                           direction that is more impactful,
                                                                           meaningful and responsible,” he
                                                                           concludes.



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