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tasting the world








          Going back in time to revisit the World’s Best of the Best


          By Rashmi Uday Singh




                    ou (yes, you) who is reading this, is holding an   and exploring Mumbai’s restaurants. Which is why I wrote
                    open invitation to join me and share my     India’s first city restaurant guide (initially rejected by three
                    insider’s tips and experiences of the “World’s   publishers) before Tariq Ansari of Midday finally published
                    Best of the Best”. I’ve been blessed (no better   it. It was on the national bestseller list... not because it
                    word) to be privileged to dine at these     was a great book but because there was no internet. Now
          Yworld-renowned restaurants. Before we                you know what I mean by I feel blessed? This happens
          begin, please allow me to serve up an...              again and again. My Columbus instinct surfaces again,
                                                                when I write the world’s first vegetarian guide to Paris
          APERITIVO                                             (and got knighted by the French government).
          Serving up a tiny intro never done this before, but making   One day I got a phone call (on the land line phone,
          an exception for Hospitality Horizon and its publisher, the   there were no cell phones then). “Call from London. Hi!
          brilliant and affable Shafquat Ali, who I am blessed to   This is Victoria Prior from the ‘World’s 50 Best’. We would
          know for over a decade. He binds our hospitality industry   be very happy if you would accept our invitation to be
          together like no one else does. He does this with     chairperson of the Indian subcontinent and come to
          panache across multiple platforms, from print to awards   London for our board meeting.”
          to events. And he does so with aplomb.                 Everyone discouraged me: “Don't go, it’s a scam.” I
           Rewind to... after studying journalism in the Bombay   went because I love adventure. By this time I’d been
          University, I miraculously passed the IAS exam and as   invited by Meenakshi Shedde of The Times of India to
          1977 batch IRS I worked for 15 years. Resigned as     start a weekly column for The Independent which later
          Commissioner of Tax. Right through (in between passing   became Bombay Times. Grateful to her, and I am forever
          assessment orders of TISCO, TELCO, Lata Mangeshkar    grateful to Aroon Purie owner, Editor-in-Chief of the India
          and builders and going on Income Tax raids) I studied   Today Group who flew down to Mumbai and got me
          LLB, Masters in Management and continued freelancing   started on my TV career. And so I trained with the BBC
                                                                and filmed food and restaurants in France, Monaco,
                                                                Germany et al. And so began my blessed journey.
           Please excuse the blasphemy, but                      The very first, World’s 50 Best awards were held in (hold
           you tell me, if dining at Ferran Adrià’s
           El Bulli isn’t a pilgrimage, what is?                your breath) The London Science museum. It was in the
                                                                subsequent years that the awards were held in London’s
                                                                800-year-old Guildhall. I still recall how the air was so
                                                                thick with suspense that I could’ve sliced it and popped it
                                                                into my champagne flute.
                                                                 Superstars of the culinary world  who had air-dashed 
                                                                from all over the world were sitting on edge as the
                                                                glittering Oscars of global dining ‘The San Pellegrino
                                                                World’s 50 Best Restaurants’ awards were in progress.
                                                                The Spanish wizard Ferran Adrià’s El Bulli was crowned
                                                                the world’s best over and over again. Isabelle, his English-
                                                                speaking wife translated for me.

                                                                PILGRIMAGE TO EL BULLI... THE WORLDS’ BEST FOR
                                                                4 YEARS
                                                                Please excuse the blasphemy, but you tell me, if this isn’t
                                                                a pilgrimage, what is? Rewind to 2007…
                                                                 My heart pounds to the rhythm of the Grand Elipsos

          84     OCTOBER-NOVEMBER 2025  hospitality horizon                                      www.hospitality-horizon.com
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