Page 137 - HH Dec Jan

TRAVEL & LIFESTYLE

ALL IS WELL

LUXURIOUS SPAS WITH COOL, CONTEMPORARY
AND CUTTING-EDGE INTERIORS HAVE BECOME

A CORNERSTONE OF THE HOSPITALITY
INDUSTRY BUT ARE THESE JUST MARKETING
GIMMICKS TO ATTRACT GUESTS?

BY SHUJATH ALI

L ocation, architecture, design, harmony of colour

and texture, expansive space, treatment offerings and
amenities, cumulatively play a vital role in making a
spa enticing to a guest. Quick to realise that, hotels
are pulling all stops to make there spas more and
more attractive.
Reena Sheth, Director of Spa & Salon, Jiva Spa, The Taj Mahal Palace,
Mumbai, explains, “One of the key decisions at the Master plan stage
was the location of the spa. We wanted to relocate the spa by the pool
terrace. The pool at Taj Mahal Palace and Tower provides a unique
experience. Surrounded by the Heritage building, the pool seems to be a
different world, away from the busy and noisy streets of Mumbai. We
thought the spa should be a part of this relaxed atmosphere and be
linked to the gardens. At the same time, the spa should be enclosed and
provide a different experience of indulgence and relaxation.”
Dr Neeraj Chauhan, Spa Manager, ITC Gardenia, Bengaluru, concurs,
“Basically, emphasis on the five senses of humans and the overall
experience of the guest in a spa is important. Serene ambience, décor,
soothing music, aroma (WelcomFragrance in the case of ITC Hotels),

“HOTEL SPAS NOW MARKET THEMSELVES
DIRECTLY TO CUSTOMERS AS COMPARED TO
PREVIOUS YEARS, AS PART OF THEIR OVERALL
GROWTH STRATEGY. IT MAKES SOUND BUSINESS
SENSE TO INVEST IN SPA MARKETING, AS A
MEANS OF BOOSTING HOTEL REVENUES”
Reena Sheth, Director of Spa & Salon, Jiva Spa,
The Taj Mahal Palace, Mumbai

136 DECEMBER 2022-JANUARY 2023 hospitality horizon www.hospitality-horizon.com www.hospitality-horizon.com hospitality horizon DECEMBER 2022-JANUARY 2023 137