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TRAVEL & LIFESTYLE TRAVEL & LIFESTYLE
‘well-being circuits’ are high on technology, energy and cost experience via a cutting-edge touchscreen shower technology.
efficiency. The primary inspiration behind their spa range is to let customers
Cushioned headrests, ergonomic seats and a host of high- explore new waters. Hardly surprising then that Kohler’s spa range
performance features ensure the ultimate spa experience. The allows a person to experience an orchestrated interplay of water, sound,
importance of therapeutic treatments such as hydro and chromo steam and light, with the most advanced showering system yet i.e. DTV+.
therapy in spas is a trend in most premium and luxury spas. With the increase in the healthy lifestyle awareness, spas have become
Kohler goes a step further. Their bold take on design and places where wellness opportunities are offered. The emergence of this
enhancing customer experience, defines its USP. The products opportunity is not accidental.
they offer in their spa range are the first in the industry. Dr Neeraj avers, “According to a recent survey, the global spa market is
For instance, their DTV or digital thermostatic valve (DTV) projected to grow at the rate of 5.7 percent. This is directly reflected in
system controls four elements to give a true multi-sensory the returns that our spa has seen over the last few years, which is very
showering experience. One can customise every element of positive.”
showering experience to their needs and control it through the “Bengaluru is very competitive in terms of spa in luxury hotels and
touch-screen interface. despite the supply, demand is still very high,” he continues.
One of their most appreciated products, is, the One-Touch Spa “Hotel spas now market themselves directly to customers as
at Home DTV+. It is designed to let out a silent cheer as a compared to previous years, as part of their overall growth strategy,”
controlled display of spirit, precision and technique elevates the Reena points out. “It makes sound business sense to invest in spa
game to fever pitch, bringing in a multi-sensory, ultra-luxury spa marketing as a means of boosting hotel revenues.”
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