Page 139 - Hospitality Horizon Feb-Mar 2025

“INTERNATIONAL TOURISM
HAS ALSO REBOUNDED,
WITH EUROPEAN AND
AMERICAN TRAVELLERS
SHOWING A KEEN INTEREST
IN JAISALMER’S HERITAGE
SITES. THE CITY’S INCLUSION
IN VARIOUS TRAVEL
ITINERARIES AND TRAVEL
BLOGS HAS CONTRIBUTED
TO A STEADY INFLUX OF
FOREIGN TOURISTS.”

and luxurious experience, blending modern
comforts with historical charm.

WELLNESS & SPA RETREATS
In response to the growing wellness tourism
trend, several hotels and resorts in Jaisalmer
are incorporating wellness and spa facilities.
Jaisalmer Marriott Resort & Spa, for
instance, offers rejuvenating treatments and
wellness programmes amidst the serene
desert environment. These retreats provide a
holistic escape for travellers looking to relax
and rejuvenate while enjoying the tranquil
desert setting.

TECH-ENHANCED EXPERIENCES
Technology is also playing a role in
enhancing the tourist experience in
Jaisalmer. Many hotels are integrating
digital tools to offer convenience and
personalised services. Innovations such as
mobile check-ins, virtual concierge services,
and interactive room controls are becoming
common. These technological advancements
cater to the needs of modern travellers who
seek seamless and efficient service during
their stay.
Jaisalmer’s blend of tradition and
modernity offers travellers a unique and
memorable experience, from eco-friendly
initiatives and luxury desert camps to
cultural tourism and technological
enhancements, Jaisalmer is redefining itself
as a must-visit destination, appealing to a
diverse range of travellers seeking both
adventure and elegance in the heart of the
Thar Desert.

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