Page 94 - April-May 2023

“A WELL-PLANNED AND EXCLUSIVELY EXECUTED
F&B OUTLET AT A LUXURY HOTEL HAS THE ABILITY
TO DEVELOP ITS OWN CHARACTER AND STAND
AS A REPRESENTATIVE OF THE RESPECTIVE
HOSPITALITY BRAND.“

I strongly believe that a well-planned and exclusively executed F&B part of the overall hotel positioning and brand
outlet at a luxury hotel has the ability to develop its own character and value.
stand as a representative of the respective hospitality brand. Consumers are not just looking for places to
Understanding trends from a wider viewpoint is an essential but stay; they are also spending more money on
occasionally overlooked tactical technique when developing F&B food and beverage experiences, which help the
concepts. business make more money. There are
Long-term trends that are suitable for the hotel’s F&B outlets need to umpteen opportunities and scope to expand
be understood practically and that is exactly what we do at the JW food and beverage in luxury hotels and
Marriott Pune. contribute to added value.
All exclusive F&B promotions are researched thoroughly prior to A hotel’s primary business objective is to
curating them for our patrons. A hotel’s food and beverage division has a make profits, however, how can one be sure
big impact on how satisfied guests are with the experience as a whole. that all your guests can make use of your F&B
The service an F&B department provides plays a significant role in offerings in the best possible way? By providing
how comfortable guests feel, just like the customer service in any other a range of prices across the hotel, one may
standalone restaurant. efficiently serve each visitor because there are
F&B has increasingly become an important contributor to a hotel’s a variety of dining options including
competitive position in the market. I strongly believe that F&B restaurants, bars, coffee shops and in-room
experiences are not just services offered at luxury hotels but a crucial dining services at various pricing points.

94 APRIL-MAY 2023 hospitality horizon www.hospitality-horizon.com