Page 77 - Hospitality Horizon - February-March 2021
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FOOD & BEVERAGE
“WE EXCEEDED PRE-COVID
DELIVERY REVENUES
ACROSS ALL OUR BRANDS
AND THE CLOUD-ONLY
BRANDS HAVE SEEN A
GREAT RESPONSE.”
Rachel Goenka, Founder, The Chocolate Spoon Company
helped. We exceeded pre-Covid delivery
revenues across all our brands and the
cloud-only brands have seen a great response.
In fact, we can cross-sell to our existing
database directly without having to depend
on aggregators.”
WAY FORWARD
Although the cloud kitchen concept has been
a fool-proof model for several F&B businesses
helping them stay afloat during the pandemic
it is unlikely to be a self-sustaining business
model, experts feel.
“Dine out will always be the number one
form of social engagement. Delivery cannot be
a substitute for dine out, but it will be a good
addition,” says Zorawar. Jaydeep agrees. “A
delivery kitchen will never replace a
restaurant,” he adds
Rachel too believes that for players like
them delivery was always meant to be a
supplementary business. “What’s interesting
is that our delivery numbers have increased as
well but it is still a bit early to identify trends,”
she says.
“Food delivery business is in a nascent stage
currently and is set to increase substantially
in volumes,” says Vineet. “Our urban
populace is getting used to ordering in and I
pandemic and we now stand at 15 cloud kitchen am sure this will increase the overall market
outlets across Mumbai, Delhi and Bengaluru.” penetration.”
“We too launched a few cloud kitchen brands What is clear is that, even after the
namely Soul Tadka and Wicked Burgers & pandemic, the cloud kitchen business won’t
Pizzas in Mumbai and Chan’s Chinese Kitchen see a downward trend. Once the vaccine is out
in Pune to diversify our revenue streams by and people start dining out more business will
leveraging our current infrastructure,” adds start showing growth but the cloud kitchen
Rachel Goenka, CEO and Founder, The model will co-exist alongside, opine experts.
Chocolate Spoon Company. “Of course, our The future, according to them, is bright for
brand equity and being a trusted name certainly dark kitchen.
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hospitality horizon FEBRUARY-MARCH 2021
