Page 76 - Hospitality Horizon - February-March 2021

F&B PARTNER

plays a crucial role to make or break a brand.”
“Cloud kitchens work on very low margins
and rely heavily on the aggregators to reach “OUR URBAN POPULACE
out to customers,” says Jaydeep Mukherjee, IS GETTING USED TO
Brand Head, Smoke House Deli. “As such,
during the pandemic, the smaller players have ORDERING IN AND I AM
struggled to stay afloat while the bigger SURE THIS WILL INCREASE
players have seen good growth and increased THE OVERALL MARKET
the number of outlets for delivery. PENETRATION.”
Impresario’s delivery-only brand Boss
Burgers, for example, thrived during the Chef Vineet Manocha, VP Culinary, Lite Bite Foods

76 FEBRUARY-MARCH 2021 hospitality horizon