Page 149 - HH Oct-Nov 2023

Mayfair Lake Resort, Raipur

“AT MAYFAIR HOTELS & RESORTS,
WE’VE SIGNIFICANTLY ELEVATED OUR
SALES AND MARKETING EFFORTS. OUR
APPROACH IS ANCHORED IN DATA-DRIVEN
INSIGHTS, WHERE WE METICULOUSLY
ANALYSE GUEST DATA TO OFFER DEEPLY
Mayfair Tea Resort, Siliguri PERSONALISED EXPERIENCES.”

How do you adapt your marketing strategies to meet the already having a set of loyal customers, so we are soon
changing preferences of guests in the post-pandemic era? planning to come up with loyalty programmes for retaining
We’ve restructured our marketing strategies to cater the clients who come back to us along with those who are
to guests’ evolving preferences. We’ve recognised that willing to experience the stay and hospitality at Mayfair.
safety, flexibility, and enticing staycation packages are now
paramount in guest decision-making. Our key strength lies Could you highlight some emerging trends or challenges
in not only targeting the holiday clientele but also same city that GMs in sales and marketing should be prepared for in
HNIs and corporates who wants a break from mundane work the near future?
from office schedule. Of course, while we’re proud of our eco-friendly practices
This has led to a shift in our marketing focus towards at Mayfair Hotels & Resorts, there’s a broader horizon to
ensuring that guests not only enjoy their stay but also feel consider. GMs in sales and marketing should prepare for an
secure and in control of their experience, which has become array of trends and challenges. Personalisation is on the rise,
a key driver in their decision-making process. requiring advanced customer data analytics. Contactless
and mobile check-ins are becoming norms post-pandemic.
What innovative approaches or technologies have you Meanwhile, challenges include navigating the ever-evolving
found most effective for reaching and engaging with digital landscape and ensuring data privacy and security.
customers in today’s digital age? Adapting to these multifaceted trends and addressing these
Our approach to engaging customers is as inventive as a challenges is key to staying competitive in the near future.
chef crafting a new recipe. We’ve cooked up a tantalising
blend of email campaigns, interactive social media posts, Finally, what advice would you give to aspiring professionals
and a user-friendly website. Think of it as a digital buffet, looking to make a career in sales and marketing in the
offering a variety of flavours to satisfy every palate. This hospitality industry based on your experiences and
combination keeps customers coming back for seconds, and success?
the occasional dessert (or deal). To all the rising stars in sales and marketing, here’s the
secret sauce: Be as dynamic as a chameleon in a paint store!
In a competitive market, how do you ensure that your Embrace change, be a tech-savvy trendsetter, and never
brand stands out and retains customer loyalty? underestimate the power of a warm smile. Build a network
Standing out and fostering customer loyalty are ongoing that rivals LinkedIn’s server capacity, learn from every
priorities in a competitive market. We do this by consistently setback, and always keep a passion for guest satisfaction,
delivering exceptional guest experiences, maintaining brand as this is the key to be a long-term player in the hospitality
consistency across all touchpoints, and offering value-added industry.
services that set us apart from our competitors. By ensuring Remember, in this industry, you’re not just selling a room;
our guests feel valued and appreciated, we build lasting you’re crafting an unforgettable story. So, be the author of
relationships that keep them coming back for more. remarkable experiences and pen your own success story in
As a market leader in Odisha and Eastern Cluster we are the vibrant world of hospitality.