Page 148 - HH Oct-Nov 2023
P. 148
PROMOTIONAL FEATURE
Flexibility and agility
are paramount
Mayfair Lagoon, Bhubaneswar
Tarun Singh, General Manager of Sales & Marketing, Mayfair Hotels &
Resorts, on what it takes to succeed in a highly competitive market
Could you share your insights into the current state of the hospitality
industry and the role of sales and marketing in driving success?
The current state of the hospitality industry reflects significant post-
pandemic adaptations. Sales and marketing are instrumental in steering
industries success. The key to thriving in this landscape is a guest-
centric approach that prioritises safety and personalised experiences.
Technology integration is vital for meeting ever-changing demands,
allowing us to efficiently engage with customers in a digital age.
Flexibility and agility in our strategies are paramount to keep pace with
evolving guest preferences and industry dynamics. I have implemented
sales monitoring tools into the traditional work flow of Mayfair sales
operations, in order to make the flow of work self-sustaining and give
insight to my team activities.
What key strategies have you implemented to boost sales and
marketing efforts within your hospitality establishment?
At Mayfair Hotels & Resorts, we’ve significantly elevated our sales and
marketing efforts. Our approach is anchored in data-driven insights,
where we meticulously analyse guest data to offer deeply personalised
experiences. A robust online presence plays a crucial role in connecting
with our audience, making us stand out in a fiercely competitive market.
By harnessing technology, we ensure that our message reaches the
right audience at the right time, enhancing the overall guest experience.
Tarun Singh, General Manager of Sales We are focusing on the digital trends and modifying marketing
& Marketing, Mayfair Hotels & Resorts promotional activities to match the industry trends.
