Page 51 - HH Dec Jan
P. 51

PIZZERIA & CAFÉ


         POSITIONING




       PizzaExpress is known for its Handcra‚ed Gourmet Pizzas,
       made with quality ingredients which are served in two bases –
       “Classic” Base – the 1965 Original Traditional Classic Pizza
       and “Romana” base – the thinner, crispier pizza base inspired
       by pizzas from Rome. PizzaExpress has recently launched
       under 600 calories speciality pizzas “Leggera” along-with
       “Calzone” – the folded pizza to keep up to its promise of
       serving best in class authentic Italian ˜avour. A wide range of
       Italian pizzas, pasta, appetizers along-with fresh Italian
       co”ee make every meal special.


                                    GRAB & GO FRESH


 ABOUT THE PROMOTERS



 Gourmet Investments Pvt Ltd, promoted by Mr. Ramit Bharti Mittal holds   PizzaExpress is an all-day diner place and has recently
                                   launched Fresh Grab and Go, which is made fresh every
 the master franchise rights for PizzaExpress for India along-with franchise   4-6 hours in the kitchen to caters to people on the go.
 rights for Ministry of Crab, Asia’s top 50 restaurants and Chili’s American   Inspired by Naples street food, the menu o”ers “Pizza by
 Grill & Bar. A young and dynamic hospitality company, Gourmet Investments   the Slice”, “Piadina” – Traditional Italian ˜atbread
 is striving towards bringing globally acclaimed dining experiences,   sandwich, “Napoletana Pizza” – Classic Naples style
 restaurant brands, and celebrity chefs to home turf  pizza – light, crisp & airy, along-with Italian
                                   signature salads and an array of 6 delectable
 BRAND HERITAGE: FOR THE LOVE      cheesecakes and other cakes. This Grab and
                                   Go o”ering is a perfect meal for people on the
 OF HANDCRAFTED ITALIAN PIZZA      go along-with a fresh Italian co”ee.



 The  rst PizzaExpress was opened in Wardour Street, London in the year   FOOTPRINT
 1965. Inspired by a trip to Italy, founder Peter Boizot revolutionised eating
 out in the UK, by serving expertly cra‚ed pizzas using a secret dough   Mumbai, Pune, Delhi NCR
 recipe and a festival of carefully selected quality ingredients. Over 55 years
 and 400+ restaurants across the globe, PizzaExpress is proud to serve   and Bangalore
 handcra‚ed gourmet pizza around the world. The  rst ever PizzaExpress in   PizzaExpress has strategically located restaurants
 India was opened in the year 2012 at Colaba, Mumbai.  across key cities and planning to open 100+
                                       restaurants in all key cities over the next 4-5 years.
 VIBRANT LOOK                          Mumbai (7 locations) : Colaba, BKC, Powai,


                                       Oberoi Mall – Goregaon, Andheri West, Viviana
                                       Mall Thane, Hiranandani the Walk Thane
 The new inviting and bright looking PizzaExpress restaurants in
 India are talks of the town. From iconic locations to individual   Delhi NCR (4 locations): Ambience Mall
 restaurant designs, each space is unique. The design philosophy   Vasant Kunj, Ambience Mall Gurgaon, Mall of India
 re˜ects the new brand positioning which is of a causal yet   Noida, Worldmark Gurgaon
 modern looking Pizzeria and Café and makes it an all-day diner   Pune restaurant is located at Balewadi High Street
 place for friendly get-togethers, meet ups, power lunches, and   Bangalore – Opening shortly at Orion Mall,
 family celebrations.
                                       Malleshwaram
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